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Household electrical appliances

Introduction to the field

China is a large home appliance manufacturing and exporting country, home appliance industry production scale ranks first in the world. In recent years, China's large and small home appliance industry in-depth study of market demand, and actively participate in the structural reform of the supply side, the implementation of the variety, improve quality, create brand "three products" strategy, the supply capacity of high-end products significantly enhanced, the influence and reputation of domestic brands significantly improved. Through the benign interaction between industrial upgrading and consumer upgrading, China's large and small home appliances stand on the tide, increasingly glowing with eye-catching brilliance.

Current status: 1. Netflix home appliances are popping up all over the world 2.

During the '13th Five-Year Plan' period, the profit margin of China's large and small home appliance industry reached 7.8%, compared with 2.6% a dozen years ago. The appliance industry has shifted from the crude development of fighting scale and speed to innovation-driven development.

With the significant enhancement of independent innovation, China's large and small home appliance product structure has been optimized, product quality has been further improved, and the brand has entered the high-end market in a big way. The product quality and output requirements for home appliance motors have also been further improved.


Industry Pain Points

Although China's large and small household appliance industry has made a series of promising achievements, but there are still some outstanding problems to be solved.

Overcapacity still needs to be solved

Mismatch between supply and demand, insufficient effective demand

At the low end of the industrial chain

Insufficient motivation for innovation and development

Decreasing cost competitiveness and increasing labor cost

"Labor shortage" is forcing the industrial transformation of home appliance industry

Our Advantages

Brand Value

Nearly 22 years of technology and market precipitation

R&D Capabilities

150+ people design and R&D team 200+ technology patents > 13% of sales for continuous R&D and technology upgrade industrialization and information technology and other auxiliary systems introduced (NX\TC\ERP\CRM\OA\machine plus sweep system)

Business Philosophy

Technological innovation, product innovation always keep the product in the front of the market

Talent Ladder

Respect for talent and the introduction of people-oriented core drivers 10% of the annual introduction of talent

Machining and Production

Powerful machining team (120+ people) Perfect, high precision machining and testing equipment (about 200 sets in total) Professional and efficient production and delivery team (300+ people)

Marketing & Service

Perfect sales and after-sales service network professional and efficient after-sales service team whole process professional marketing services (pre-sales, in-sales, after-sales)

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